Jack Daniel's drag queen campaign has anti-woke groups 'triggered'

Jack Daniel’s Drag Queen Summer Glamp campaign still has anti-woke groups on Twitter “triggered” after being launched a full two years ago.

The whiskey brand is one of several big American names, including Hershey’s and beer company Bud Light, to recently receive backlash from right-leaning netizens for showing support for drag performers and LGBTQ issues in their advertising.

Now it’s Jack Daniel’s turn. Conservative groups are now boycotting the Tennessee whiskey brand for supposedly “going woke,” just as the state undergoes massive legislative moves that, if approved, could ban drag shows.

Here’s what to know about the two-year-old Jack Daniel’s Drag Queen Summer Glamp campaign that has some loyal drinkers up in arms.

Jack Daniel’s Drag Queen Summer Glamp campaign was released two years ago

The 2021 campaign, titled Jack Daniel’s Summer Glamp was created in partnership with the Fire whiskey under the slogan “dedicated to supporting the LGBTQ community.”

Drag Queen Summer Glamp featured RuPaul’s Drag Race alums BeBe Zahara Benet, Manila Luzon, and Trinity the Tuck completing challenges around the company’s Lynchburg, Tennessee, distillery.

“Jack Daniel’s gets drag culture—which is all about celebrating individuality and inviting others to accept you as you are,” Trinity said in a statement.

Whiskey lovers ‘triggered’ by Drag Queen Summer Glamp campaign

Despite the fact that Jack Daniel’s drag queen campaign was launched two whole years ago, angry netizens are including it in their ongoing boycott of brands who’ve gone “woke“.

“Are you freaking kidding me!? @JackDaniels_US just went woke. Unbelievable. Time to leave their products on the store shelves,” one user wrote, having just discovered the campaign.

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On the other side of things, one user responded with: “I am trying to understand – because drag queens drink Jack Daniels, you won’t drink it? Because Jack Daniels is happy to sell its product to drag queens, you won’t drink it? Is this your position?”

“I can’t even begin to tell you the psychological torment this is causing to our right-wing friends,” another user posited.

“Imagine how pressed Republicans will be with Jack Daniels teaming up with drag queens for Pride if a simple rainbow on a Bud Light can triggered them last week,” said another.

Tennessee whiskey brand is being boycotted as states considers anti-drag bill

If passed, Tennessee’s anti-drag bill would ban “adult cabaret performances from public property or anywhere minors might be present.” Performers who break the law risk being charged with a misdemeanor or a felony for a repeat offense.

The bill has been temporarily blocked by a federal judge due to its use of vague language. Although the word “drag” is not included in the law, it classes “male or female impersonators” as a form of “adult cabaret” which it deems “harmful to minors.”

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